THE ROLE OF DIGITAL COMMUNICATION TOOLS IN SHAPING THE ECOLOGICAL CULTURE OF YOUTH

Abstract. This article analyzes the importance and mechanisms of influence of modern digital communication tools in the formation of ecological culture of young people. The study examines the possibilities of increasing ecological awareness and responsibility through social networks, online platforms, and digital media. The results showed that digital technologies play an important role in disseminating ecological knowledge, forming an active civic position, and promoting a sustainable lifestyle.