Indonesian SME Marketplace-to-Independent Platform Transition Panel (2023–2024)

This dataset is a 24-month longitudinal panel tracking 500 Indonesian SMEs operating on Tokopedia, Shopee, and Lazada as they consider or execute transitions to independent e-commerce platforms. Spanning January 2023–December 2024 and sampled across Jakarta, Surabaya, Bandung, Medan, and Makassar, it integrates monthly enterprise surveys, marketplace API extracts, and third-party business-intelligence feeds. Variables include revenue, unique customers, SKU diversity, marketplace fee percentage, brand strength (1–10), marketing budget, team size, prior e-commerce experience, industry category, and market focus (B2B/B2C), with the primary outcomes capturing transition occurrence and timing. Post-transition fields record revenue change, customer retention, and any reversion to marketplace dependence. The panel is designed to support survival (hazard) modeling, decision-tree analyses, and logistic regression for identifying quantitative thresholds and predictors of platform independence among Indonesian SMEs