Data In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

Name: Data In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Creator: University of Amsterdam / Amsterdam University of Applied Sciences
Published: 2024-09-30T07:57:41+08:00

DataCite Commons2024-09-30 更新2025-04-16 收录

店内数字广告效果

冲动购买行为分析

数据链接：

https://uvaauas.figshare.com/articles/dataset/Data_In-store_b_interactive_b_b_b_advertising_b_screens_b_the_effect_of_interactivity_on_impulse_buying_explained_by_self-agency/27094396/1 数据链接链接失效反馈

官方服务：

资源简介：

Anonymised data used for the research as described in In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

提供机构：

University of Amsterdam / Amsterdam University of Applied Sciences

创建时间：

2024-09-30