United Arab Emirates: social network penetration Q3 2017

As of January 2018, the leading social media platform in the United Arab Emirates was WhatsApp with a penetration rate of 83 percent. This was closely followed by Facebook with a penetration rate of 82 percent and YouTube with 79 percent. User demographic   The total number of social media users in the United Arab Emirates was 9.4 million. Facebook users in the United Arab Emirates are broken down by 74.5 percent women compared to 25.5 percent men. The user demographic of Facebook in the United Arab Emirates is quite balanced with 49.2 percent of users between the age of 15 and 29 years old and 50.8 percent above the age of 30 years. The younger a social media user is, the more likely they source news and information on current affairs through social media in the Middle East and North Africa.  Legal limitation of social media usage in the United Arab Emirates    Tough, WhatsApp, Skype and Facebook messenger are the leading social media platforms in the United Arab Emirates, there are strong restrictions on messenger and VOIP application imposed on their usage by the Telecommunication Regulatory Authority (TRA). Free video and voice calls on instant messengers are still blocked in the UAE. This is mainly an issue for expatriates living in the United Arab Emirates, who want to contact friends and family in their home country, which makes it still very costly for them. .

截至2018年1月，阿联酋领先的社会媒体平台为WhatsApp，渗透率高达83%。紧随其后的是Facebook，渗透率为82%，以及YouTube，渗透率为79%。用户人口统计学方面，阿联酋社交媒体用户总数为940万。在阿联酋，Facebook用户中女性占比74.5%，男性占比25.5%。阿联酋Facebook的用户人口统计学结构相当均衡，其中49.2%的用户年龄在15至29岁之间，50.8%的用户年龄超过30岁。社交媒体用户越年轻，越有可能通过中东和北非的社交媒体获取新闻和信息。阿联酋社交媒体使用的法律限制方面，尽管WhatsApp、Skype和Facebook Messenger是阿联酋的主要社交媒体平台，但电信监管局（TRA）对其使用施加了严格的限制。在阿联酋，即时通讯应用上的免费视频和语音通话仍然被封锁。这主要影响了居住在阿联酋的海外侨民，他们希望联系家乡的亲友，这使得联系成本依然很高。