Austria's image in East Germany 1990 - a comparison to Germany and Switzerland (OA edition)
收藏AUSSDA - Austrian Social Science Data Archive2025-12-10 更新2026-05-11 收录
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https://data.aussda.at/citation?persistentId=doi:10.11587/YDTESU
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资源简介:
Full edition for public use. The country image of Austria in comparison with Germany's and Switzerland's image in East Germany 1990. The study evaluates Austria's image and its comparison countries - Germany and Switzerland – among educational elites and was part of the project »Austria's image in the world«. A method called »Non-verbal Image Measuring« was applied in this survey: In addition to verbal items, pictures and pieces of music were used to measure the images of the three countries.
供公众使用的完整版数据集。本研究聚焦1990年东德地区语境下,奥地利与德国、瑞士的国家形象对比分析。本次调研以教育精英群体为对象,对奥地利及其对比国德国、瑞士的国家形象进行评估,且为项目“全球视野下的奥地利国家形象”(»Austria's image in the world«)的组成部分。本次调研采用非语言形象测量法(Non-verbal Image Measuring):除语言调查条目外,同时结合图片与音乐片段,以量化测度三国的国家形象。
提供机构:
Vienna University of Economics and Business: Institute for Marketing & Consumer Research
创建时间:
2023-01-01



