Replication Data for: Does name order still matter for candidates in a presidential primary poll in the US? Lack of response order effect in a web survey experiment

During elections, political polls provide critical data for the support each candidate receives. For that reason, the measurement of questions asking about candidate support has been receiving some research attention. As the online survey is increasingly becoming a widely used tool for public opinion and election polls, evaluation of the measurement error associated with this survey mode is of importance. This study examines whether a candidate name order effect exists in presidential primary election surveys in the US. The findings show that contrary to previous studies the order of names does not have a significant impact on the support candidates received.

选举期间，政治民调可为各候选人的得票支持情况提供关键数据支撑。正因如此，针对候选人支持度相关调查问题的测量方法，逐渐受到学界关注。随着在线调查日益成为舆论调研与选举民调的主流工具，对该调查模式相关测量误差的评估便显得尤为重要。本研究旨在探究美国总统初选民调中是否存在候选人姓名顺序效应（Candidate Name Order Effect）。研究结果显示，与过往研究结论相悖的是，候选人姓名的排列顺序并未对其得票支持率产生显著影响。