Sample: NCS: CPG Purchase Insights for Cleanrooms

This is a free sample set of data that you may use to test The CPG Insights Stream. No contract is required.

The CPG Insights Stream is a unique turnkey solution for marketers to fuel their analysis and accelerate their data clean room return on investment. It provides complete modeled transaction data for every household in the entire US. Purchase Insights include purchase data (dollars and units) at a weekly aggregated level on a weekly basis at the household level for specified product groups.

ABOUT THE DATA

Transaction data is acquired from a diverse and balanced set of sources, including grocery, drug, mass, club, e-commerce, receipt capture, point of sale, and consumer panel. Using advanced machine learning technology, raw data is modeled into actionable insights that are comprehensive of all US households and retail outlets. For all 129MM US households, CPG Insights Stream reports row-level weekly purchasing of 4500 product groups covering 3 million unique UPCs.

The data contains the following fields:

PRODUCT GROUP ID
PANEL ID
WEEK ENDING
DOLLARS
PURCHASE QUANTITY

搜集汇总

背景与挑战

背景概述

该数据集是美国消费品购买洞察的免费样本，包含129MM家庭对4500个产品组的周度采购数据（金额和数量），数据来源涵盖多渠道零售信息，经机器学习建模处理形成完整交易记录。