Activities advertising and marketing agencies outsourced the most in Brazil 2024

During a survey among advertising and marketing agencies in Brazil concluded in early 2024, over half (or about 52 percent) of responding firms reported outsourcing video and audio production activities. Web development and photography followed, mentioned by roughly 48 and 34 percent of respondents, respectively. According to the same study, social media and paid media management ranked among the most profitable services according to Brazilian ad agencies.

在2024年初对巴西广告和营销机构进行的一项调查中，超过半数（约为52%）的受访企业报告称已外包视频和音频制作活动。紧随其后的是网站开发与摄影，分别有约48%和34%的受访者提及。据该研究显示，根据巴西广告机构的评价，社交媒体和付费媒体管理位列最盈利服务之列。