Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
收藏NBER2018-11-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w25214
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资源简介：
We run in-store blind taste tests with a retailers private label food brands and the leading national brand counterparts in three large CPG categories. In a survey administered during the taste test, subjects self-report very high expectations about the quality of the private labels relative to
提供机构：
美国国家经济研究局
创建时间：
2018-11-01
