"Searching for a sound we hadn't heard before": Decoding the success of Taylor Swift

What makes Taylor Swift so successful? And can developing artists harness the same techniques to jumpstart their next album development and release? A dataset for the analysis of relationships and elements common within Swift's catalogue of albums, from Spotify API data and Metacritic.

Includes album level data on:

Spotify Popularity Index

Spotify streaming numbers

Metacritic scores

Spotify algorithm metrics - acousticness, danceability, energy, instrumentalness, liveness, loudness, speechiness, tempo, valance

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