Share of digital ad spends India 2023, by format

In 2023, the largest chunk of digital advertising expenditure in India was spent on social media, with a share of 30 percent. The online video format closely followed this at 28 percent. The digital ad spending shares of other formats remained consistent.于2023年，印度数字广告支出中最大的一块被用于社交媒体，其占比高达30%。紧随其后的是在线视频格式，占比为28%。其他广告格式的数字广告支出占比保持稳定。