eCommerce Benchmark KPIs: Homeware in Vietnam

In 2023, next to an add-to-cart rate of 10.5%, a cart abandonment rate of 80.5%, and a conversion rate of 2%, the eCommerce Benchmark KPIs for Homeware in Vietnam also consist of an AOV of US$95.5, a discount rate of 14.4%, and a return rate of 4.2%.

至2023年，越南家居用品电子商务基准关键绩效指标（KPIs）包括10.5%的加入购物车率、80.5%的购物车放弃率、2%的转化率，此外，平均订单价值（AOV）为95.5美元，折扣率为14.4%，退货率为4.2%。