Smartphone penetration worldwide as share of global population 2016-2023

The global smartphone penetration rate was estimated at 69 percent in 2023, up from 2022. This is based on an estimated 6.7 billion smartphone subscriptions worldwide and a global population of around 7.4 billion. Regional differences in smartphone penetration Throughout the world, the smartphone penetration rate in the general population varies greatly. For example, in North America and Europe, the smartphone adoption rate stands at roughly 86 and 82 percent, respectively. Whereas in Sub-Saharan Africa, the same rate only stands at 55 percent as of late 2023, showing a roughly 30 percent difference in adoption rates between the highest and lowest ranked regions. Global smartphone shipments The number of global smartphone shipments saw a drop in recent years. However, the number of shipments is expected to recover to previous levels in the upcoming years. Most recently, Samsung and Apple have been leading the share of smartphone shipments worldwide, with other competitors such as Xiaomi and Oppo are catching up. Most of the top contributors to the smartphone market are concentrated in the Asia-Pacific region, which is also the region is the one with the most smartphone sales to end users as a whole.

全球智能手机渗透率在2023年估计达到69%，较2022年有所上升。这一数据基于全球约67亿部智能手机的订阅量以及约74亿的人口总数。在全球范围内，智能手机在普通人群中的渗透率存在显著的地域差异。例如，在北美和欧洲，智能手机的普及率分别约为86%和82%。而截至2023年末，撒哈拉以南非洲的相同渗透率仅为55%，显示出最高和最低排名地区之间约30%的普及率差异。全球智能手机的出货量近年来有所下降。然而，预计在未来几年内，出货量将恢复至之前的水平。最近，三星和苹果在全球智能手机出货量中占据领先地位，其他竞争对手如小米和OPPO也在迅速追赶。智能手机市场的顶级贡献者大多集中在亚太地区，该地区也是整体向最终用户销售智能手机数量最多的地区。

搜集汇总

背景与挑战

背景概述

该数据集记录了2016年至2024年全球智能手机普及率的变化趋势，包括不同地区的普及率差异和主要市场参与者的竞争情况。数据集还提供了全球智能手机出货量的相关信息，反映了市场动态和区域差异。