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Brand Image and Marketing Mix as Economic Drivers of Sustainable Purchase Decisions: A SEM-PLS Approach

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Mendeley Data2026-04-09 收录
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https://data.mendeley.com/datasets/w5ms8tts49/1
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Brand Image and Marketing Mix as Economic Drivers of Sustainable Purchase Decisions: A SEM-PLS Approach Data
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Bina Nusantara University
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