Supplementary Data 1 - Dataset and Codebook DDMI Scale - García-y-García, E., Rejón-Guardia, F., & Sánchez-Baltasar, L.B., (2025). Data-Driven Marketing Image: Scale development and validation. Revista Brasileira de Gestão de Negócios, 27(2)
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https://dataverse.harvard.edu/citation?persistentId=doi:10.7910/DVN/BIN1BZ
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资源简介：
Research data used in the paper entitled "Data-Driven Marketing Image: Scale development and validation" published in Revista Brasileira de Gestão de Negócios (RBGN) - V27, n2 (2025).
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Harvard Dataverse
创建时间：
2025-04-01
