Zimbabwe (2013): Qualitative Segmentation Study on Family Planning among women and men aged 18-49 years in Zimbabwe

The PSI Zimbabwe program seeks to promote the use of long-acting reversible contraceptive methods as a means of reducing unintended pregnancies in the country. However, very little is known about the barriers and facilitating factors towards the uptake of long-acting and permanent family planning methods. Against this backdrop, the purpose of this study was to examine factors that motivate and or inhibit women to use long term methods of family planning. In addition the study seeks to profile users of these methods so as to effectively target women in Zimbabwe. Thi s is a qualitative study with in-depth interviews among adult men and women 15 to 49 years. Both users and non-users of family planning methods were purposively selected in urban and rural Zimbabwe to participate in this study.