Leading factors influencing brand choice among children and teenagers in Brazil 2023

During a 2023 online panel survey among children and teenagers in Brazil, around 30 percent of respondents reported choosing a brand because it made them feel happy. The same share of participants linked their choice to the brand being fun. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.

在2023年对巴西儿童和青少年进行的一次在线圆桌调查中，约30%的受访者表示选择某一品牌的原因是该品牌使他们感到快乐。同样比例的参与者将他们的选择与品牌的趣味性联系起来。根据同一研究，超过半数的巴西3至18岁消费者影响了他们家庭的购买决策。