eCommerce Benchmark KPIs: Global Other Hobby & Leisure

In 2023, next to an add-to-cart rate of 11.1%, a cart abandonment rate of 72.7%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for the global Other Hobby & Leisure market also consist of an AOV of US$57, a discount rate of 10.3%, and a return rate of 2.4%.至2023年，在全球其他爱好与休闲市场的电子商务基准关键绩效指标中，除11.1%的加入购物车率、72.7%的购物车放弃率及3%的转化率之外，还包括平均订单价值57美元、10.3%的折扣率和2.4%的退货率。