Reader Analysis 1963

Quantitative recording of reading habits.

Topics: Magazines and picture magazines read; frequency of reading;
place of reading; purchase of magazines; magazine subscription club;
reading daily newspapers; perceived advertising on radio and
television; characteristics of accumulating capital; use of cosmetics
articles by men and women; making one´s own clothes; possession of
drivers license; preferred leisure activity; going to the movies;
smoking habits.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; employment; income;
household income; size of household; head of household; state;
possession of durable economic goods; possession of assets.

Interviewer rating: social class of respondent; modernity of household
furnishings; city size; weekday of interview.