Perceived Value, Brand Attachment, and Behavioral Intentions for Brand Loyalty

The data was collected by Cross Marketing Inc. through an Internet survey. The company surveyed consumers, who feel an attachment to a particular brand, from all prefectures in Japan from March 16 to 22, 2021. The company conducted an additional survey between May 12 and 19, 2021. In the main survey, all items were rated on a one-to-seven scale and randomly placed within each matrix to prevent carryover effects. Participants with values greater than 3σ or less than -3σ from the means in any question, which were considered outliers, were removed because skewness and kurtosis were identified in every category.