NIQ Product Insight Data and Attribution

This dataset includes unparalleled product content and attribution. This solution is a

a UPC level data feed with:

High resolution imagery that shows all sides of the products packaging

Complete content such as categorization hierarchy, brand hierarchy, fact panel information, and ingredient declaration.  

And completely structured product attribution.  

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This data is sourced directly from NIQ brand partners, retailer partners, industry partners, and in-store product collections.

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This data share includes over 1,450 product attributes such as dietary, nutrition, and wellness claims, nutrient content claims, ingredient identification attributes, clean label attributes, sustainability claims and certifications.

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This data share is applicable to all consumer goods such as food & beverage, alcohol, pet food, personal care, beauty, vitamins & supplements, medicine, feminine care, diapering needs, household cleaners, and household goods.

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This data can be used for trend identification, brand and market strategy, claims optimization, research & development, innovation, competitive analysis, search engine optimization, analytic integration, audience segmentation, and media targeting.

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This data is licensed as an annual subscription through the NIQ Product Insights team. After you review the data sample, please reach out to a NIQ representative on the Product Insight team via the email [e-mail]