The Impact of Digital Financial Literacy and Attitudes on Digital Investment Decisions

This study aims to analyze the effect of Digital Financial Literacy and other financial factors on making Digital Investment Decisions in Indonesia, especially in the Jakarta, Bogor, Depok, Tangerang and Bekasi (JABODETABEK) areas. By using the Structural Equation Modeling (SEM) approach with SMART-PLS 4.0 which is used as a statistical tool to test hypotheses. Questionnaires were distributed via social media from December 18, 2024 to January 2, 2025. From the questionnaire, data was obtained from 403 respondents who had used the digital investment platform. Which then, left 381 respondents after removing outliers. This study explores seven hypotheses involving seven variables: Financial Attitude (FA), Financial Behavior (FB), Financial Knowledge (FK), Financial Well-Being (FWB), Financial Confidence (FC), and Digital Investment Decision (DID). The results showed that all hypotheses tested had a significant effect.