TV households in India 2022-2026

Technological advancements like DTH and IPTV combined with the ever-changing content of the Indian television have had a positive impact on the television industry in the nation. The number of television households in the south Asian country stood at 226 million in 2022. Factoring in a possible rise in cord-cutting trends in the country over the years to come, TV households were expected to grow to 248 million by 2026. More channels, more choice With 900 channels to choose from, people are spoilt for choice with categories ranging from regional TV shows, to international shows and general entertainment categories and so on. The Hindi general entertainment category channel “Dangal” had over one billion weekly impressions in 2019. The Hindi-speaking market dominates the viewership of the television industry with over ten billion impressions in 2017. Daily entertainment With an average of almost four hours spent watching television every day, the television viewership has been on the rise. Despite the availability of cheap data and the rise of entertainment streams like Netflix and Hotstar, the dedication and comfort of having the evening Chai in front of the television seems irreplaceable.

科技进步，如DTH（直接到户电视）和IPTV（互联网协议电视）的兴起，与印度电视内容的不断变化相结合，对国家电视行业产生了积极影响。截至2022年，南亚国家的电视家庭数量达到了2.26亿。考虑到未来几年该国可能出现的付费电视削减趋势，预计到2026年，电视家庭数量将增长至2.48亿。频道众多，选择丰富，在可供选择的900个频道中，观众可从地方电视节目、国际节目以及综合娱乐类别等多种类别中尽情挑选。2019年，印地语综合娱乐类别频道“Dangal”的每周观看量超过十亿次。在2017年，印地语市场的观众群体占据了电视行业的观看份额，其观看量超过百亿次。日常娱乐方面，平均每天花费近四个小时观看电视，电视观众群体持续增长。尽管廉价新闻和Netflix、Hotstar等娱乐流媒体服务的兴起，但每晚在电视前享用奶茶的舒适与投入似乎无可替代。