eSports purchase decisions in Finland 2020, by product

The eSports market has experienced a worldwide boom in recent years and the picture in Europe is no different, with eSports fans emerging across the continent. One of the ways that fans show their support for eSports and their favorite teams is by purchasing merchandise or content. During a June 2020 survey in Finland, it was found that 32 percent of eSports fans who purchased digital merchandise stated that product quality and design was the main reason for their purchase.

近年来，电子竞技市场经历了全球范围内的繁荣，欧洲的情形亦然，电子竞技爱好者遍布整个大陆。粉丝们表达对电子竞技及其心仪队伍的支持之一，便是通过购买商品或内容。在2020年6月于芬兰进行的一项调查中，发现32%的购买数字商品的电子竞技爱好者表示，产品质量与设计是他们购买的主要考量。