Facebook: number of daily active users worldwide 2011-2023

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.Most popular social media websites As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits. For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.Meta’s revenueFacebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps. Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

在2023年的第四季度，Facebook的日活跃用户数量达到了21亿，相较于上一季度有所微增。与2022年最后一个季度的日活跃用户数量相比，该平台新增了约1亿用户。2023年Facebook在美国的渗透率达到了72.13%，较2022年的71.43%有所上升。预计到2027年，该社交网络的受众覆盖率将达到75.79%。截至2021年5月，Facebook是美国最受欢迎的社交媒体网站，占所有社交媒体访问量的71.8%。位居第二的是Pinterest，占比12.4%，其后依次为Twitter和Instagram，分别占比9.15%和3.82%。尽管其他网站依然受欢迎，但Facebook的访问量无疑使其在社交媒体网站访问量方面成为当之无愧的领导者。对于美国的Z世代和千禧一代来说，Facebook是他们用于与他人建立联系的较少使用的平台之一。Z世代和千禧一代更倾向于使用视频分享平台，尤其是Snapchat、TikTok和YouTube。2021年，Facebook公司更名为Meta，这是一项旨在迈向元宇宙的战略举措。Meta Platforms现在成为了Facebook、Instagram、Facebook Messenger和WhatsApp等应用的母公司，统称为Meta应用家族。2021年，Meta的年营收为1179.2亿美元，较2020年的859.7亿美元增长了约1140亿美元。在过去十年间，公司的年营收增长了大约1140亿美元。在最近的财年，Meta应用家族为Meta贡献了超过1150亿美元的营收。