Leading marketing channels according to decision-makers worldwide 2024

During a 2024 survey among marketing decision-makers worldwide, approximately 91 percent of respondents reported using social media as a marketing channel. Websites and apps recorded the same share. Digital advertisements and email marketing followed closely, each selected by 90 percent of the interviewees. Around 80 percent used direct mail and print ads.Social media's relevance for content marketingAnother 2024 study revealed the most-used social media platforms among global content marketers, with X, Facebook, and LinkedIn emerging as the leading solutions. According to the same survey, however, Facebook, Instagram, and YouTube were the world's top social media for organically sharing marketing content, as over 60 percent of responding decision-makers selected those three platforms.Top social media ad marketsWhile the United States usually enjoys a remarkable advantage in the ad business compared to other economies, it barely surpassed China in the global ranking of countries by social media advertising spending. The U.S. expenditure reached approximately 72.3 billion U.S. dollars, whereas China's stood at nearly 71.4 billion.

在2024年对全球市场营销决策者的调查中，约91%的受访者表示使用社交媒体作为营销渠道。网站和应用程序所占份额相同。数字广告和电子邮件营销紧随其后，分别被90%的受访者选中。大约80%的受访者使用了直接邮件和印刷广告。社交媒体在内容营销中的重要性。另一项2024年的研究揭示了全球内容营销者最常使用的社交媒体平台，其中X、Facebook和LinkedIn成为领先解决方案。然而，根据同一项调查，Facebook、Instagram和YouTube成为世界上有机分享营销内容的首选社交媒体平台，因为超过60%的受访决策者选择了这三个平台。社交媒体广告市场排名。尽管与美国相比，美国在广告业务方面通常享有显著的优势，但其在全球社交媒体广告支出国家排名中仅略超中国。美国的支出达到约723亿美元，而中国的支出接近714亿美元。