A Theory of Bundling Advertisements in Media Markets
收藏NBER2017-01-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w22994
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资源简介：
Watching TV and other forms of media consumption represent, after sleeping and working, the main activity that adults perform in developed countries. We present a dynamic theory of commercial broadcasting where the media trade utility-raising goods (programs, information, and services) with
提供机构：
美国国家经济研究局
创建时间：
2017-01-01
