Burkina Faso (2011): Etude Flash FoQus - Repositionnement de Prudence

The results of a 2010 TRaC study among sexually active men indicated that consistent condom use was low, specifically among youth. In 2011, the platform conducted a Flash FoQus study to assess the positioning of its Prudence brand, which debuted in 1991 and had not been repositioned since 1996. A consumer workshop allowed members of the target audience to express their perceptions of the Prudence brand, and to suggest ways to improve upon it to better appeal to customers.