CanaCode Lifestyle Clusters

Identify the best lifestyle clusters for business growth with this database.

This is a two-tier cluster system of consumer lifestyles. The first tier consists of 18 natural clusters of Canadian households. Each cluster consists of households that share key characteristics across 10,000+ variables in geography, demographics, psychographics, household spending, product and media usage as well as shopping behaviour. These clusters form a qualitative portrait of 18 types of Canadian consumer segments. They are further enhanced with a second tier of clusters which are made of 110 niches. These niches are designed to further quantify the different types of Canadian lifestyles and profiles and offer a streamlined approach to target marketing.

Covers all 824,990 residential 6-digit postal codes across Canada.

All variables are available at 6-digit postal code, DA, FSA, CT, FED, and other levels.

For industry-specific clusters or segments, please contact us for more information.

Find more data at our website here: manifolddatamining.com/data/

For pricing inquiries on the complete data sets, please contact [e-mail].