eCommerce Benchmark KPIs: Electrical Appliances in Sweden

In 2023, next to an add-to-cart rate of 8.1%, a cart abandonment rate of 74.8%, and a conversion rate of 2%, the eCommerce Benchmark KPIs for Electrical Appliances in Sweden also consist of an AOV of US$195, a discount rate of 10.5%, and a return rate of 6.7%.至2023年，瑞典家电电子商务基准关键绩效指标（KPIs）中，除了8.1%的加入购物车率、74.8%的购物车放弃率以及2%的转化率之外，还包括平均订单价值（AOV）为195美元、10.5%的折扣率和6.7%的退货率。