Factori _CTV/Cross Device Data-2 Billion+ across the Globe

We build CTV graphs by identifying household users across devices and analyzing their data characteristics to determine their intent and interests, allowing advertisers to target viewers on a Connected TV.
Cross-Device/CTV Data Reach: Our reach data represents the total number of data counts available within various categories and comprises attributes such as unique anonymous IDs, IP addresses, and so on.
Cross-Device/CTV Graph Use Cases:
Consumer Analytics:
Determining household-level reach reports and aggregated analysis of household device identities.
Cross-Device Analysis:
Cross-device attribution of household consumers and retargeting to gain higher traction.
Sales Forecasting:
Analyze consumer behavior to predict sales and monitor the performance of investments.
Advertising:
Using cross-device graphs to ensure that customers do not receive the same messages and ads on too many platforms as that can bother or alienate them

搜集汇总

背景与挑战

背景概述

该数据集覆盖全球超过20亿个跨设备/联网电视（CTV）数据点，通过识别家庭用户并分析其特征来构建图表，以推断用户意图和兴趣，支持广告定向。其应用包括消费者分析、跨设备归因、销售预测和广告优化，旨在避免过度打扰用户并提升营销效果。