eCommerce Benchmark KPIs: Smoking Supplies in Thailand

In 2023, next to an add-to-cart rate of 11.3%, a cart abandonment rate of 77.6%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for Smoking Supplies in Thailand also consist of an AOV of US$76, a discount rate of 10.7%, and a return rate of 1.2%.

至2023年，泰国烟草用品的电子商务基准关键绩效指标（KPIs）包括11.3%的加入购物车率、77.6%的购物车放弃率、2.5%的转化率，此外，平均订单价值（AOV）为76美元，折扣率为10.7%，退货率为1.2%。