Hasil Kuisioner Analisis Pengaruh CSR terhadap Loyalitas Konsumen Generasi Z Pada Unilever Indonesia
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This Excel file contains the anonymized questionnaire responses used in the study entitled “The Effect of Corporate Social Responsibility (CSR) on Generation Z Consumer Loyalty at Unilever Indonesia.” The dataset consists of responses from 60 participants collected through an online Google Form and was used for quantitative analysis using the PLS-SEM method in SmartPLS. No personally identifiable information is included.
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Zenodo创建时间:
2026-06-27



