Average time spent reading brand emails 2021

Recently people are spending less time reading brand emails. Data from January to August 2021 stated that in 2021 people spent on average 10 seconds reading a brand email. In 2011, the time spent reading brand emails was 10.4 seconds for each email open. In 2018, this reached 13.4 seconds per email before falling over the last couple of years.

近期，公众在阅读品牌电子邮件上的时间投入有所减少。据2021年1月至8月的数据显示，2021年公众平均花费10秒钟阅读一封品牌电子邮件。回溯至2011年，每次打开品牌电子邮件的平均阅读时间为10.4秒。至2018年，这一数字上升至每封电子邮件13.4秒，但在此后的几年中，阅读时间有所下降。