B2B

**Description**

**Overview:** AnalyticsIQ’s BusinessCore contains audiences that go beyond traditional firmographic data to accurately link professionals to their personal profiles.

**Use cases:** By focusing on an employee’s role, purchasing style, communication, and work from home culture B2B marketers can utilize BusinessCore to accelerate their marketing and sales efforts while building long-standing customer relationships.

Our B2B2C audiences created with our Connection+ linkages give marketers the understanding needed to connect with the individuals making decisions for their organizations. Insights such as these allow marketers to personalize their B2B marketing based specifically on who their prospects are and what motivates them at home and at work in order to drive more leads, close deals quicker, and maximize their budget.

Digital can be used for personalized and targeted marketing communications by allowing marketers to optimize messaging, creative, and offer based on specific consumer characteristics, behaviors, and preferences. This facilitates better custom retention, customer acquisition, cross-sell & up-sell, and engagement rates.

Digital can be used for analytics, insights, and measurement of programmatic and advanced TV campaigns.

**Overview of data:** AnalyticsIQ’s B2B predictive categories include firmographic and employee attribute audiences. AnalyticsIQ’s firmographic audiences encompass company age, annual revenue, SIC code, small businesses, and more. AnalyticsIQ’s employee attribute audiences surround the contact preferences, messaging preferences, title, role, and purchase drivers of the decision makers within the organization. Population / geographic information is for USA.

**Sample fields include:**
- *B2B_Ind_Food_Bev:* This segment contains individuals who work at companies in the food and beverage service industry. AnalyticsIQ > B2B > Company Attributes (Firmographics) > Company Industry > Hospitality and Food Service > Food and Beverage Service
- *B2B_SB_Owners: * This segment contains individuals who own businesses with less than 50 employees and $5 million in annual revenue. AnalyticsIQ > B2B > Company Attributes (Firmographics) > Small Businesses > Small Business Owners
- *Sustainability_DM:* This segment contains business decision makers who are likely to be very green-conscious individuals that value sustainability and environmentally friendly practices. They make green purchases even when a cheaper alternative may be available and believe in doing their part to address climate change. AnalyticsIQ > B2B > Employee Attributes > Business Decision Makers > Decision Drivers & Behavior Motivations > Decision Makers That Value Sustainability & Eco-Friendly Practices
- *B2B_Exec_Legal:* This segment contains individuals who are business executives within their organization and who work in legal/law. AnalyticsIQ > B2B > Employee Attributes > Business Executives > Business Profession > Legal/Law Practice Business Executives
- *AIQ_WFH_Final:* This segment contains individuals who are likely to be working from home remotely. AnalyticsIQ > B2B > Employee Attributes > Working From Home > Remote Workers

**Data source:** BusinessCore is created by blending a compilation of both offline and online sources, such as email, name, postal, and other information that one might find on a business card. We then layer on company-level information, such as annual revenue, number of employees, and industry categorization to help us round out the company profiles. Our Cognitive Sciences department then serves our proprietary employee survey methodology to a panel of over 2M U.S. employees to understand an individual employee’s workplace behaviors and preferences.

AnalyticsIQ’s Connection+ linkage was created from our team of data scientists who have accurately linked professionals from our B2B dataset, BusinessCore, to their PeopleCore consumer profile at their home address.

**Frequency of updates**: Quarterly

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