MOBILE GRAPH - MOBILE TARGET GROUP BASED ON ID'S/ TWO MAIN IDS- GAID ( GOOGLE ADVERTISING ID) AND IDFA (Identifier for Advertisers)

Mobile traffic is growing rapidly, 50% or more online shoppers now come from mobile devices. Mobile device ID is crucial component for gathering and targeting mobile audience. Mobile advertising relays on MAIDs while other advertising like desktop is based on cookies. Mobile advertising tracking based on device ID helps to assign such data as language, frequently used apps to a specific use and also their Geo location.