MOBILE GRAPH - MOBILE TARGET GROUP BASED ON ID'S/ TWO MAIN IDS- GAID ( GOOGLE ADVERTISING ID) AND IDFA (Identifier for Advertisers)

Mobile traffic is growing rapidly, 50% or more online shoppers now come from mobile devices. Mobile device ID is crucial component for gathering and targeting mobile audience. Mobile advertising relays on MAIDs while other advertising like desktop is based on cookies. Mobile advertising tracking based on device ID helps to assign such data as language, frequently used apps to a specific use and also their Geo location.

搜集汇总

背景与挑战

背景概述

该数据集名为MOBILE GRAPH，专注于基于移动设备ID（如GAID和IDFA）构建移动目标群体。随着移动流量快速增长，这些ID对于收集和定位移动受众至关重要，并可用于关联用户语言、应用使用习惯及地理位置等数据，以支持移动广告追踪。