Beyond Transparency: How Meaningful Human Oversight Shapes Authenticity and Trust in Generative AI-Assisted Marketing

This dataset contains anonymized semi-structured interview data collected to explore Generation Z consumers' perceptions of Generative AI-assisted marketing content. The dataset focuses on AI disclosure, meaningful human oversight, perceived authenticity, and consumer trust. The interviews were conducted with six participants and were analyzed using a reflexive thematic analysis approach. The dataset is provided as supporting research data for the study entitled "Beyond Transparency: How Meaningful Human Oversight Shapes Authenticity and Trust in Generative AI-Assisted Marketing." Personally identifiable information has been removed or replaced to protect participant privacy.