The Dynamics of the Demobilization of the Protest Campaign in Assam

This study highlights the role that critical events play in the demobilization of protest campaigns. Social movement scholars suggest that protest campaigns demobilize as a consequence of polarization within the campaign or the cooptation of the campaign leaders. I offer critical events as an alternative causal mechanism and argue that protest campaigns in ethnically divided societies are particularly combustible, as they have the potential to trigger unintended or unorchestrated communal violence. When such violence occurs, elite strategies change, mass support declines, and the campaign demobilizes. An empirical investigation of the dynamics of the demobilization phase of the anti-foreigner protest campaign in Assam, India, between 1979 and 1985 confirms this argument. A single group analysis is conducted to compare the dynamics of the campaign before and after the communal violence by using time series event data collected from The Indian Express, a national newspaper. The study has wider implications for the literature on collective action, as it illuminates the dynamic and complex nature of protest campaigns.