blindbox

An online survey was used to collect data in China. The survey link was sent to target respondents via social media platforms including WeChat, QQ, Xiaohongshu, Weibo, Douban, and Zhihu between March and April 2022. Each respondent received a 10-yuan incentive for taking part in the survey. Using a purposeful random sampling technique (Kumar and Ayodeji, 2021; Lim et al., 2022a; Sundararaj and Rejeesh, 2021), researcher can determine the criteria that were appropriate in order to consider the effect of analysing under study as well as to ensure randomization. The criteria for inclusion in the sample was that participants had to be people who were familiar with flight ticket blind-boxes were eligible for our survey. Those who responded negatively to the screening question (Do you know about flight ticket blind-boxes?) were excluded from this research. A total of 1264 questionnaires were collected; 126 invalid questionnaires were eliminated using a case-wise deletion approach. In these questionnaires, respondents marked the same answer for all questions (Lim et al., 2022). Table 4 presents the demographic profiles of the respondents.