A framework for the commercialisation of indigenous and traditional foods in Zimbabwe data set

This study examines the entrepreneurial strategies and innovations driving the commercialisation of indigenous and traditional foods in Zimbabwe, situating this process within the broader context of local economic development and industrialisation. Using a qualitative multiple-stakeholder approach, the research engages smallholder farmers, processors, retailers, government officials, and development partners to explore how value addition, innovation, and institutional support mechanisms enable indigenous foods to transition into market-ready convenience products.
Findings reveal that the commercialisation of indigenous foods is not merely an economic activity but a strategic pathway for inclusive growth, employment creation, and food security in Zimbabwe. The study develops an integrative framework that links entrepreneurship, innovation ecosystems, and policy interventions to sustainable food commercialisation. The framework provides actionable insights for policymakers and entrepreneurs seeking to strengthen agro-based industrialisation and promote home-grown solutions aligned with national development goals.