Telethon EEG project

In this study, we focus on brain activation as a proxy measure of video effectiveness and we compare within a multivariate setting physiological responses induced by four fundraising campaigns realized using different communication strategies. We model electroencephalographic (EEG) signals using methodological tools belonging to graphical models to estimate partial correlation networks corresponding to different advertisements. The structure of estimated EEG networks is then compared in posthoc analysis using resampling procedures.