In a scenario of expanding competition between tourist destinations, DMOs face the challenge of positioning them attractively. To this end, these organizations can make use of various communication ma

Mendeley Data2020-03-24 更新10

BUILDING A COUNTRY BRAND THROUGH GASTRONOMICAL MARKETING

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Gastronomic marketing is becoming a crucial element in national branding, influencing the country's international perception, promoting tourism, and economic development. This article analyzes theoret

Zenodo2026-03-11 更新10

Tourism Destinations Promotion in Oromia National Regional State: The Practices, Challenges and Prospects

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This is transcribed data is about destination promotion and the practices is Oromia Regional National State. It is an interview transcription and memo of over reduced data

DataCite Commons2022-08-30 更新50

Storytelling and its influence on the tourist promotion of the national sanctuary of Huayllay, Pasco Region-2021

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Background: The objective of the study article was to determine the influence of Storytelling in the tourist promotion of the National Sanctuary of Huayllay Methods: For which a quantitative approac

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Destination personality: how to make the metaphor simpler?

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