eCommerce Benchmark KPIs: Fashion in Thailand

In 2023, next to an add-to-cart rate of 11%, a cart abandonment rate of 84%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Fashion in Thailand also consist of an AOV of US$91.7, a discount rate of 16.8%, and a return rate of 10.7%.

在2023年，泰国时尚电商的基准关键绩效指标（KPIs）中，除11%的加入购物车率、84%的购物车放弃率和1.8%的转化率之外，还包括平均订单价值（AOV）为91.7美元、折扣率为16.8%以及退货率为10.7%。