China e-Commerce Data : Taobao

Measuring a brand’s success in entering China: Previously when a brand entered China, it required significant investment in distribution and marketing. These days, a brand can just launch their products on Taobao to test the market. Tracking the impact of special events: If China consumers turn against a company, the Taobao dataset will allow you to see the impact this has on consumer demand. The recent COVID-19 crisis is a good example. The Taobao dataset can allow you to track in near real-time the extent to which consumer demand has fallen and when consumers start buying goods again. Competitive analysis: You can use it to compare Nike vs Adidas vs Under Armour by category. Tracking general consumer preferences e.g., Blackmore and A2 used to only sell in Australia. Once they entered China, sales soared, their share prices went up by 300-400%

评估品牌进入中国市场成功度的衡量标准：昔日，品牌进入中国市场需投入大量资金于分销与市场营销。如今，品牌仅需在淘宝上推出其产品即可测试市场反响。追踪特殊事件对消费者需求的影响：若中国消费者对某一公司产生抵制，淘宝数据集将助您洞察此行为对消费者需求的冲击，COVID-19疫情即为明证。淘宝数据集可让您近乎实时地追踪消费者需求下降的程度，以及消费者重新购买商品的时间点。竞争分析：您可以借此比较耐克、阿迪达斯与安德玛等品牌在不同类别中的表现。追踪一般消费者偏好变化，例如，Blackmore和A2曾仅在澳大利亚销售，一旦进入中国市场，销售额激增，其股价亦上涨300%-400%。