Reach of WhatsApp in the Netherlands 2017-2020, by device

WhatsApp had an online reach of nearly 12 million people in the Netherlands in August 2020. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to WhatsApp on their smartphone. As of 2019, approximately 11.9 million people in the Netherlands used WhatsApp, making it one of the most popular social media platforms of the country. As of 2018, roughly 85 percent of Dutch respondents aged 40 to 64 years old used WhatsApp Messenger.Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

2020年8月，WhatsApp在荷兰的网络覆盖人群接近1200万。与去年同期相比，这一数据有所上升。荷兰观众主要通过智能手机接触到WhatsApp。截至2019年，荷兰约有1190万人使用WhatsApp，使其成为该国最受欢迎的社交媒体平台之一。2018年，大约85%的40至64岁荷兰受访者使用WhatsApp Messenger。覆盖率的定义通常为在一定时期内至少访问过特定内容的访客百分比。荷兰有两种不同的方法来衡量品牌的在线覆盖率（荷兰语中称为“bereik”）：GfK DAM和“Nederlands Online Bereiksonderzoek”或简称NoBO。此处提供的数据来自后者。