eCommerce Benchmark KPIs: Bags & Accessories in the Philippines

In 2023, next to an add-to-cart rate of 8.6%, a cart abandonment rate of 90%, and a conversion rate of 0.9%, the eCommerce Benchmark KPIs for Bags & Accessories in the Philippines also consist of an AOV of US$96.4, a discount rate of 11.5%, and a return rate of 6%.

在2023年，菲律宾电子商务领域手袋与配饰的基准关键绩效指标（KPIs）中，除8.6%的加入购物车率、90%的购物车放弃率及0.9%的转化率之外，还包括平均订单价值（AOV）为96.4美元、折扣率为11.5%，以及退货率为6%。