Audiences (offline visits) - Poland

WHAT IS KOALAMETRICS? IDENTIFY AND FORESEE YOUR CONSUMERS’ BEHAVIOUR The technology implemented in popular Polish apps lets us accurately analyze the location of smartphone users with Android operating system (micro-location), based on nearby wi-fi networks. Manual connection to these networks is not required - it is enough to be within its range to register a visit to a given location. This allows us to anonymously and in GDPR-compliant way identify user behaviour patterns and create their detailed Offline Profile (a set of assigned Offline Behavioural Segments). Thanks to our proprietary analysis of wi-fi network signal propagation (i.e. a model of signal propagation in buildings), we determine the microlocation of users. It determines the position of the device with much greater precision than location data from GPS or BTS. Not only we know, in which city or shopping center the consumer is located, but also - which store he or she exactly visits (POI database).