Spending Behaviors and Brand Preferences By Fans Of Women's Sports

Applying our proprietary data model, we take our transactional database of 25 million anonymized users' transaction data to identify and track their sports fandom and brand affinity over time.

Specifically, this listing surfaces data on FoWS (fans of women’s sports). We define a FoWS as a consumer who spends with teams, leagues, media companies, and consumer brands that are directly tied to professional women's sports, such as the WNBA, NWSL, and more. This data also reveals psychographic behavioral characteristics to better understand who they are and what kind of lifestyle activities they participate in. It also uncovers the top categories they spend with and the preferred brands they buy from.

This data set helps us answer questions like:

- What lifestyle communities are fans of women's sports (FoWS) part of?
- Which professional women's sports teams do fans spend the most with?
- What are the top consumer brands purchased by fans of women's sports spend?

Additional features of this listing unveil acquisition and retention of sports fans, average annual fan spend by team and/or league, preferred sport specific brands these fans spend with (including streaming and merchandise), and sponsorship category affinity by women's sports fans.

搜集汇总

背景与挑战

背景概述

该数据集利用2500万匿名用户的交易数据，分析女性体育迷对WNBA等职业女子体育相关品牌的消费偏好、年度支出及生活方式特征，涵盖粉丝获取与留存、品牌赞助亲和力等关键维度。