Wickes brand profile in the UK 2022

How high is the brand awareness of Wickes in the UK?When it comes to DIY and garden online shop users, brand awareness of Wickes is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Wickes in the UK?In total, 34% of UK DIY and garden online shop users say they like Wickes. However, in actuality, among the 88% of UK respondents who know Wickes, 39% of people like the brand.What is the usage share of Wickes in the UK?All in all, 21% of DIY and garden online shop users in the UK use Wickes. That means, of the 88% who know the brand, 24% use them.How loyal are the customers of Wickes?Around 18% of DIY and garden online shop users in the UK say they are likely to use Wickes again. Set in relation to the 21% usage share of the brand, this means that 86% of their customers show loyalty to the brand.What's the buzz around Wickes in the UK?In July 2022, about 17% of UK DIY and garden online shop users had heard about Wickes in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Wickes in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

在英国，Wickes品牌的品牌知名度如何？针对DIY和园艺在线商店的用户而言，Wickes在英国的品牌知名度达到了88%。此次调查采用了辅助品牌识别的概念，向受访者展示了品牌的标志和书面品牌名称。Wickes在英国的受欢迎程度如何？总体而言，34%的英国DIY和园艺在线商店用户表示他们喜欢Wickes。然而，实际上，在那些认识Wickes的88%的英国受访者中，有39%的人表示喜欢这个品牌。Wickes在英国的使用份额是多少？总的来说，英国DIY和园艺在线商店用户中有21%的人使用Wickes。这意味着，在那些认识该品牌的88%中，有24%的人使用它。Wickes的顾客忠诚度如何？大约有18%的英国DIY和园艺在线商店用户表示他们可能再次使用Wickes。与该品牌的21%的使用份额相比，这意味着86%的顾客表现出对品牌的忠诚。围绕Wickes在英国的舆论如何？截至2022年7月，大约有17%的英国DIY和园艺在线商店用户在过去三个月内通过媒体、社交媒体或广告了解到Wickes。在那些认识该品牌的88%中，这占了19%，意味着在调查时，围绕Wickes在英国的舆论并不热烈。如果您想比较品牌，可以通过选择调查项目进行深入分析，按总人口或特定品牌的用户进行筛选，或针对您自己量身定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。